Dancing, feasting, drinking, and a seemingly endless supply of sunlight.
While this may sound like a typical day in South Florida, these are just some of the ways the Swedish usher in one of their most important holidays, Midsommar.

Dating back to the 12th century, Midsommar, or Solstice celebration, is the longest day of the year in the Northern Hemisphere, which in 2019 falls on Friday, June 21. A considerable part of the Nordic states core traditions, the short dark days of winter are replaced with warm light-filled days and celebrated by dancing around a maypole, covering oneself in greenery and flowers, and feasting on herring and copious amounts of vodka.

To mark the occasion, Absolut Vodka brings the spirit of Midsommar to Fort Lauderdale's famed coastline in conjunction with the launch of their new Absolut Juice Strawberry and Absolut Juice Apple. Taking place throughout July and August, the eight-week fest, Midsommar Splash Fort Lauderdale Beach, offers a variety of unique events, experiences, and activities to gather with friends and make new ones through food, fashion, community and cocktails. Skal!


Throughout July & August, Absolut Vodka hosted a number of events which provided guests a true Midsommar experience of
gathering with friends, and making new ones, through fun, food, and drinks.

event photos